Every now and then you have to take a step back and look at what’s really important to you and your business. I know how easy it is to get caught up in the importance of now. Deadlines getting reduced, pressures mounting, stress levels rising, bank manager moaning. A small gesture therefore can mean so much when the pressure is really on.

This time of year Letterworks seem to get inundated with producing theses and university projects that absolutely have to be produced tout suite for the students to hand in for their coursework. So much time and effort has been poured into this work, that for not an awful lot of money, we have the responsibility of helping these students achieve the grades they have worked so hard for, well in between the partying at least.

It made a lovely change to have a Greek lady (who had us produce a perfect bound book for her urgently over the weekend) who was so delighted and relieved that she wouldn’t shake my hand, “we don’t shake hands in my country, we hug” she insisted as she squeezed me tight.

I couldn’t help but reflect on the lovely uncynical nature of youth and of a more relaxed Greek style of doing business. For the rest of the day at least, I’d got that feelgood factor back!