There are some times when the real thing just has to be chosen! Do you wish your loved one a Happy Valentine by SMS or email? I’m sure there are plenty that do, but can you really improve on a real tactile card with real handwritten kisses? I don’t think so. Print and personalised print in particular appeals to the romantic in us. You can hold it, feel it and cherish it. When was the last time you put an email on the mantelpiece?

I see that the nations biggest personalised greeting card printer, something about a pig on the moon, had to suspend Valentine orders, due to unprecedented demand. If only we at Letterworks had that kind of problem! But it’s encouraging to know that the demand is still there for the real deal.

Roll on Mothers’ Day!