THE FIVE REASONS YOUR COMPANY NEEDS PRINTED FOLDERS
- You’ll look more professional
- You’ll win more business
- You’ll stay in front of your customer for longer
- You’ll be more efficient
- You’ll impress with the pure beauty of great design and print
PRINTED FOLDERS LOOK SO PROFESSIONAL
When you need to look your best for an important meeting, a sales presentation, when you supply your customer with a price quotation or just about any important literature you want to give out, the impression you make with a branded and printed folder could make a big difference to your success.
Power-dress your important documents with a printed folder and your Company will look so much more professional. To coin a well used phrase, “Perception is Reality”.
So make a great impression and you’ll surely be perceived very well.
BETTER PRESENTATION MEANS MORE BUSINESS
As a buyer, I have lost count of the times my enquiry for high price-tag items has been responded to with an email quote, with little or no follow up from the seller. It’s so disappointing because as a buyer, I want to feel important to my potential supplier and judging by that response, I’m clearly not.
Truth be told, I know very quickly whether I’m going to use that particular supplier based on the way they’ve responded to my enquiry. To simply get a ‘Ten a Penny’ email just doesn’t cut it with me, especially for the big ticket items, I’m afraid.
The suppliers I choose may not be the cheapest but because they’ve invested their time and resources with me, I naturally prefer to invest in them. When there is positive engagement and dialogue, deals are far more likely to be struck. Sending a printed folder shows that you care about their business and quite simply is proven to be a more effective way to send information. It may well be the starting point of a successful business relationship for many years to come.
All this potential benefit for an investment that has a starting cost of £1.60 each for an A4 printed folder and about £1 for postage. That really seems like a no-brainer to me!
STAY IN FRONT OF YOUR PROSPECTS AND CUSTOMERS FOR LONGER
There’s something rather special about receiving mail packages that have been sent just for you. Starting with the thud on the doorstep as it lands, the initial mystery of where it’s come from and perhaps even the little bit of vanity when you see your name on the envelope. It all adds up to a reluctance to ignore it. You simply have to give it the attention it deserves!
So, just to prove how much bang for your buck direct mail offers, here are a few facts, supplied by the DMA (Data & Marketing Association) in a 2018 study.
The conclusions for Addressed Mail are that:
• Even after 28 days, 27% of mail is still ‘live’ within the household
• 57.1% of posted mail is opened straight away and 20.8% is opened within a 28 day period
• 48.5% of posted mail was either read, looked at or glanced over straight away and 23% within a 28 day period
• The average frequency (re-visits) of addressed mail is 4.2
So, it’s cost your Company a whopping one pound or so (tax deductible) to mail out your folder, but hey, as the figures prove, it stands a great chance of being looked at and better still, kept.
FOLDERS ARE SO FREAKING FUNCTIONAL
However you look at it, printed folders can be remarkably organisational, effective and functional pieces of print engineering.
I know that must seem a bold claim for such an everyday type of item, but boy, it’s true.
Here’s the thing, Letterworks sell about six types of folders as standard items. Each with a number of sizes, orientations and finishes. But, in addition to those regular styles, there are so many design options, too numerous to list, that can be made to suit almost every possible requirement. If you have something in mind that isn’t ‘standard’, run it past us, we’ll try our best to help make it work for you.
Here’s our Top Six and why we love ‘em:
Available for either A4 documents or smaller A5’s, these come with a tactile soft touch lamination.
Got a large pack to send? Keep it all together in one Fat Folder. Holds up to 2cm of paper!
Save money on postage with these folders – they fit neatly inside a C5 envelope.
Get noticed with these matt laminated corporate brochures. Get ready to impress.
GET FUNKY WITH YOUR FOLDERS!
Put your creative cap on and design your own folders (we’ll supply artwork templates for our standard range). Or, if you don’t have the time or inclination, give us a design brief and let us work our creative magic for you.
Choose the size that best suits your needs. A4 for maximum impact, A5 for cuter looks and more economical postage costs.
Got a lot of contents? You might want to ‘plump’ for our Fat Folder which holds 2cm of paper.
How about orientation? Why not be different from the crowd and go Landscape? That works especially well for photograph led presentations like estate agents and hotel folders.
Decide the finishes you like. If you want to joosh it up a bit then consider Spot UV in our StarMarque range, or maybe soft touch matt laminate in the GrandSuede range. (This is bio-degradable laminate too, so no eco worries there).
Whichever you choose, we want to create and produce the finest possible folders for you and your Company.
Oh and finally, please don’t forget the matching business cards you’ll probably need at the same time, just saying…
come visit us
get in touch
0118 960 5555
0208 952 5500
(London Virtual Office)
0800 652 0455
65 Loverock Road
UK RG30 1DZ
Company registration number: 02238446
Registered office address:
The Letterworks Ltd
65 Loverock Road
Reading RG30 1DZ